Decoding the psychological and emotional aspects of behavior are complex and intriguing. This has been Mitch’s focus during his insights career: why do people do what they do? Whether understanding the purchase process of a vehicle, the triggers for purchasing a candy bar, or how a B2B relationship is built, Mitch has helped organizations gain a deeper understanding of human behavior. He focuses on helping organizations understand the human element of their business, building empathy to drive greater customer experiences.
As a part of EnsembleIQ Research Solutions, Mitch is focused on the CPG and Retail industries. He works with each of the EnsembleIQ brands to deliver their customers the insights to drive change and the strategies necessary to activate on them. Mitch is based out of Metro Detroit and is a proud alumnus of Central Michigan University.