Full Name
Melanie Hall, MS, RD
Job Title
Senior Nutrition Marketing Business Partner
Company
Kellogg's
Speaker Bio
Melanie Hall lives by the philosophy “nutrition doesn’t have to be complicated or expensive” and enjoys helping to create and cultivate public/private partnerships that result in improved nutrition and healthy habits.
Melanie received a B.S. in nutrition science with an emphasis in dietetics from the University of California at Berkeley, a M.S. in Nutrition Communications at Tufts, and completed her dietetic internship at Francis Stern/New England Medical Center.
Prior to Kellogg’s, Melanie worked as a Marketing Specialist for chronic disease prevention programs that encouraged fruit and vegetable consumption in African American SNAP-eligible communities in the San Francisco and Los Angeles area. She then advanced to managing a shopper marketing campaign promoting fruit and vegetables through grocery store programs in s SNAP-eligible communities throughout California.
As a Sr. Nutrition Business Partner on the Kellogg Nutrition Team, Melanie manages Kellogg’s WIC strategy and helps the Kellogg sales team develop health and wellness focused shopper marketing programs. In her role, she forms public private partnerships, develops nutrition education tools, helps brand teams maintain their WIC portfolio of foods, trains a variety of WIC stakeholders on marketing strategies aimed at improving the WIC shopper experience, and develops messaging that identifies novel ways to use everyday staples to improve the eating habits of all families.
Melanie Hall, MS, RD