Associate Director, Nielsen Fresh Growth & Strategy
Matt is a member of Nielsen's Fresh Growth & Strategy team where he focuses on presenting uncommon insights at various fresh industry conferences and events across the country. He also works one-on-one with companies to understand how changing food trends are impacting their business. Over the past 8 years, he has specialized in product and consumer sales trends, and market dynamics impacting retail perishable departments. Matt also leads the development of Nielsen's thought leadership in fresh produce and bakery. Prior to this role, Matt delivered analyses focused on product placement, pricing and promotional strategies to help clients maximize their ROI.
Matt holds a marketing degree from Butler University where he built his passion for college basketball, curling and tennis. In his spare time Matt sits on the board of a local Chicago non-profit and runs a social enterprise project in Africa focused on agriculture.